As President and Executive Producer, Cricket leads the creative team in working with clients to customize their live streaming platform, develop programming to maximize the features offered with our top-of-the line streaming technology account and build sponsorship value.

 

Prior to launching Encore Streaming Inc., parent company for Drop Into Digital and Catch The Bouquet, Cricket produced the long-running television series of competitive dog shows for the American Kennel Club sponsored by Procter & Gamble’s Eukanuba brand dog food. In 10+ years, she EP’d or Produced more than 50 three-hour live or as-live Specials airing on Animal Planet, Discovery Channel or ABC.

 

Recognizing the advances in streaming technologies and the promotional advantages of incorporating live coverage to draw viewers, she led the move to live stream the two-day AKC/Eukanuba National Championship prior to airing the two-hour edited ABC Special. The live competition streamed on Ustream garnered 1.2 million viewers, trended on Twitter and promoted the upcoming ABC show, which showed increased ratings over the previous year. As Executive Producer on the network show, Cricket integrated promos for the long-form coverage available on the streaming channel. These cross-promotional strategies took channel viewership to more than 1.5 million views, which far exceeded expectations.

 

Throughout her career in television, Cricket produced live or as-live programs for major entertainment companies, including ABC, NBC, Discovery Channel/Animal Planet, Fox News, Tribune Entertainment, Paramount, Dick Clark Productions, The Disney Chanel, GSN and Procter & Gamble.

 

Cricket received an Emmy for her work at Fox News. She graduated from University of Alabama, B.S., Commerce & Business Administration – Concentration in Marketing, cum laude. Member (inactive) of the Directors Guild of America.